Seneca has ensured that all the brands it works with are aligned with its customer needs and its business goals, resulting in both financial success and added marquee value generated from events. The sheer number of patrons that visited the resort resulted in a PR win for the business. When Seneca Gaming Corporation hosted a KISS concert, the revenue for the day didn’t solely come from the casino. Instead of concentrating exclusively on the bottom-line return on investment stemming from the hospitality industry, a growing number of local business owners are focusing on brand equity and the positive effects this can bring to their establishments. Las Vegas is no longer a stranger to a wide selection of amenities specifically aimed at holidaymakers who don’t gamble. Can Non-Gaming Revenue Generate a Return on Investment?

So, does the future of casinos depend on non-gambling activities? Let’s find out below. Over the recent years, we’ve witnessed a growing number of local properties putting added emphasis on off-the-floor areas of their casinos. Las Vegas business owners are unanimous behind the view that both gambling and non-gambling casino revenue are equally important when generating a sustainable income strategy. Contact her at Follow on X.Las Vegas is the embodiment of gambling, but with the recent economic slump, local casinos are increasingly relying on non-gambling revenue. McKenna Ross is a corps member with Report for America, a national service program that places journalists into local newsrooms. Here are the properties that won’t be affected by the possible strike: Additionally, multiple resort-casinos are on a different contract schedule or do not have union contracts. The union says 24 resort-casino properties are still under contract and therefore won’t be immediately affected by a possible strike.

Still, other operators on the Strip have workers that are not expected to walk off the job Friday. About 35,000 workers at resort-casinos operated by MGM Resorts International, Caesars Entertainment and Wynn Resorts are expected to be first to strike. Friday at 18 properties owned by three major operators. That’s because Culinary Local 226 – representing 53,000 hospitality workers in Las Vegas – is threatening to strike at 5 a.m. If you’re traveling to the Strip later this week, you may run across workers picketing in front of major resorts.

Culinary Union members cast their ballots during a strike vote at Thomas & Mack Center on the UNLV campus in Las Vegas on Tuesday, Sept.

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